We pay for your ads.
You pay per customer.
Ads in your account, under your brand, funded by Lux Marketing Agency. When new customers come through your door, we both win.
CRM, hourly dashboard and Lux Intel included for partners.
We work with 3 businesses per category in each city, so every one of them gets the attention it deserves.
Advertising works best when both sides want exactly the same thing.
Usually the business puts up the money and the agency gets paid either way, whether customers show up or not. That splits the incentives.
Here, we line them up. We put up the ad budget, you deliver great service, and every customer who walks in is a win for both of us. You fill your calendar without paying for the ads. We get paid when we do our job well.
“Most other companies insist on taking big monthly revolving fees, before proving themselves.”
I've spent more than 12 years in paid advertising, and one thing about this industry always bothered me: agencies get paid the same whether their clients grow or not.
So we built Funded Clients the other way around. We put up the ad budget, we do the work, and we only make money when a customer actually comes through your door.
That only works if we choose our partners carefully, so I review every application myself.
Julio LopezFounder, Lux Marketing Agency
This is for you if
- You run a service business or sell products, and your customers already love you
- You have room for more customers: open spots on your calendar, or stock ready to ship
- You respond quickly when we send you a booking or an order
- You want a long-term partner and you're ready to sign an agreement
This isn't for you if
- You're not open yet, or you can't take on more customers or orders
- You want to run the ads yourself and just have someone pay for them
- You're looking for the cheapest agency, not a partner
- You'd rather not share your numbers
We work with appointment- and booking-based service businesses in these areas:
Health & wellness
Clinics, practices, therapy and medical tourism.
Beauty & aesthetics
Salons, spas and aesthetic treatments.
Fitness & sports
Gyms, studios, martial arts and trainers.
Home & auto
Repairs, maintenance, vehicle services and dealerships.
Education & classes
Languages, tutoring, music, dance and driving schools.
Tourism & experiences
Tours, excursions, boat trips and activities.
Events & celebrations
Venues, photographers, planners and catering.
Pets
Vets, grooming, boarding and training.
We set up the campaign in your account
You add us as a partner on your ad account. The ads run under your name and your page, and we manage them. You provide the photos and videos, and our team edits and launches them.
We cover the ad budget
Before your ads go live, we send you the first week's budget, so we're the first to put money in. After that you pay for the ads with your card, in your own account, and every week we reimburse what was spent, minus what you owe us. The ad spend is on us.
Our team handles every inquiry
Everyone who reaches out lands on our page, opts in, and gets a text from our team. We reply fast, answer their questions, and book the appointment with you. You focus on serving them.
You pay for each customer who shows up
When the customer comes in and gets the service, you pay us the per-customer price we agreed on. You pay for results, nothing else. If you'd rather, you can pay per booked appointment instead, at a lower price per appointment.
We agree on $100 per customer. This month your ads spend $2,000, paid on your card. 12 customers come in. There's no invoice: what you owe is deducted from your reimbursement.
| Ad spend we reimburse | $2,000 |
| 12 customers × $100 | − $1,200 |
| We reimburse you | $800 |
If no one comes in, you pay nothing and we reimburse the full $2,000. And if in a great month what you owe is more than the reimbursement, you only pay the difference.
Illustrative example. Actual pricing is agreed with each business.
| A typical agency | Funded Clients | |
|---|---|---|
| Up front | A monthly retainer, often with a setup fee | Nothing |
| Ad budget | You pay it | We cover it |
| You pay for | Time and reports, results or not | Customers who show up |
| If it doesn't work | You've already paid | You pay nothing |
| Commitment | Often a long minimum term | 60-day trial, 7 days' notice |
Every campaign runs on the Lux Identity Graph, our own customer data platform. It's the kind of measurement big brands use, applied to your business.
Lux Identity Graph
Our own customer data platform (CDP). It ties every click, visit, message and appointment back to the same person, so we know exactly which ad brought in each customer.
Ad & web tracking
We send every result from our servers straight to the ad platforms. That way they learn which ads bring in real customers, not just clicks, and your campaigns improve faster.
Your dashboard, hour by hour
You get access to an analytics dashboard with hourly data: ad spend and results, inquiries and appointments, and landing page visits. You see what we see, whenever you want.
CRM included
You get access to our CRM, where you see every lead, their history and where they came from. That's where you confirm each appointment, and you can export your data.
Lux Intel: market intelligence
While you're in the program, you get access to Lux Intel, our market intelligence platform. See which ads your competitors are running, what's being advertised in your category and city, and how your market is moving.
| Lead | Status |
|---|---|
| Maria G. | Came in · confirmed |
| Carlos R. | Booked · Thu 3:00 pm |
| Ana P. | Texting with our team |
Preview with sample data. Partners see their own numbers, updated every hour.
| You | Us |
|---|---|
| New customers without spending on ads | A serious business with great service to promote |
| You only pay for customers who show up | We get paid when our work delivers |
| Your brand grows in your own account | Data to keep improving the campaign |
| Enterprise-level tracking, your own analytics dashboard and Lux Intel | Exact data on which ad brought in each customer |
| Access to our CRM with every lead and their history | Shared customers our network can offer services that don't compete with yours |
| A team that answers and books for you | A partner who takes good care of every customer |
- Ad budget
- We send the first week's budget before the ads start. After that you pay on your card in your account, and we reimburse it weekly, up to the agreed budget
- Safeguards
- A signed agreement before anything runs. The ad account stays yours, so if a reimbursement is ever late, you can pause the ads right away
- Your payment
- A fixed price per customer who shows up, agreed with you before we start. Or, if you prefer, a lower price per booked appointment
- Tools
- Hourly analytics dashboard, CRM and Lux Intel, included while you're in the program
- Content
- You provide the photos and videos. Our team edits and launches them, with 2 hours of content work included each month. Video editing is billed separately
- Customers
- Shared. Our network may offer them services that don't compete with yours. When we wrap up, you keep every lead you contacted
- Billing
- Weekly, only for customers who have already come in, or for booked appointments if you pay per appointment. What you owe is deducted from your ad reimbursement
- Agreement
- 60-day trial. Either of us can end it with 7 days' notice
There are three, and we'd rather you hear them from us.
We're selective. We only take businesses we're confident we can bring customers to, and only three per category in each city.
We keep a margin on every customer. Your price per customer is set above what it costs us to bring them in. That's how we make money, and it's why we work hard to keep that cost down.
We only renew what works. If the numbers don't work for both of us after the trial, we part ways as good partners.
Since 2015, Lux Marketing Agency has worked with more than 30 clients, backed by over 12 years of experience in paid advertising.
lux.do is the partnerships site of Lux Marketing Agency. Our agency services live at luxmarketing.agency.
We build the campaigns, data tracking, automation and systems that turn ad spend into predictable revenue. That's how we know what it costs to bring in customers in your category.
We'd rather invest alongside good businesses than get paid for reports. If your business does well, so do we. That's the only kind of deal that makes sense long term.
“Julio is a gifted marketer who expertly leverages technological tools and efficiencies to help his clients achieve their growth objectives. […] In this way he's equal parts service provider and strategic partner, a rare and unique blend.”
“Excellent work! Julio really did a great job with my SEO and Google Ads. He increased my conversions for my medical practice. I saw many patients as a result of his marketing!”
“Julio is a top notch Google partner for us. He is up to date on all the changes that Google constantly throws at you and is fast to respond to all our needs. Highly recommended.”
“Julio is a master of his craft and is very easy to work with. He's very busy but worth any wait!”
- Yellow Picnic
- Glossi.io
- Santa Monica History Museum
- Smart Pain Solutions
- Wine and the Web
- Cork and Fork Media
- City FootCare
- The Dominican Bridge
- An active ad account in good standing, with no restrictions
- Room on your calendar for new customers
- Photos and videos of your business for the ads
- A service you're proud of, because we'll be sending you people who will talk about you
- Confirming every appointment in the CRM, so we're both keeping the same count
- Quick replies when we send you an appointment
Why would you invest in my ads?
Because we know what it costs to bring in a customer in your category. If the campaign works, we both win. That way we share the same goal from day one.
What if you don't reimburse me?
You never have to take it on faith. We send the first week's budget before your ads start, so we put money in first. After that you're only ever carrying about a week of ad spend, the agreement is signed before anything runs, and the ad account is yours: if a reimbursement is ever late, pause the ads and the spending stops.
Is the ad account still mine?
Yes. Your account, your page, your brand. We join your account as a partner, and you can see every dollar spent whenever you want. Everything built there stays with you.
Who makes the ads?
You provide photos and videos of your business, and our team edits and launches them. That includes 2 hours of content work each month. Video editing is billed separately.
What about the landing page and the texting?
That part is on us. It's the system that turns ads into appointments, and we improve it with what we learn from every campaign. You get customers who are already booked, and you see them in our CRM.
What if someone doesn't show up?
You pay nothing for that person. You only pay for customers who come in and get the service. If you choose to pay per booked appointment, the appointment counts even if they don't show, which is why that price is lower.
Who owns the customers?
We both do. Everyone who comes in through the campaign is a shared customer: you see them in our CRM with their full history, and you can export your data. When the agreement ends, you keep every lead you contacted.
Will you offer other services to my customers?
Yes, but only services that don't compete with yours. That helps keep your price per customer low. We always follow the law, with consent boxes on our forms wherever they're required.
What if someone who came from the ads contacts me directly later?
They count as a campaign customer if they come in within 60 days. That way we both keep the same count, no matter how they reached you.
What happens after the 60 days?
We review the numbers together. If it's working, we keep going, and you can grow beyond the base budget: we reimburse that extra spend monthly instead of weekly, and in return your price per customer drops. If it's not a fit, we part ways as good partners.
Three businesses per category in each city, because each one gets our team's full attention and a real investment.
Apply with your business. If it meets our standard, we'll be in touch.
Lux Marketing AgencyJulio Lopez, Founder